CNBC’S NEW PRIMETIME SERIES ‘NO RETREAT: BUSINESS BOOTCAMP’ PREMIERING FEBRUARY 22 TAKES COMPANIES TO THE NEXT LEVEL

“Succeeding in Business is All About Endurance”
– Spartan Founder and CEO Joe De Sena

If These Companies Can Survive Joe and The Farm, They Will Emerge Stronger with a Clear Plan to Achieve Success

Watch Trailer Here

ENGLEWOOD CLIFFS, N.J. — January 4, 2022 — How far would you go to improve your business? CNBC’s new primetime series “No Retreat: Business Bootcamp,” premiering Tuesday, February 22 at 10pm ET/PT, challenges businesses with near-impossible physical and mental tasks to realize their full potential and chart a path forward. When bottom lines turn red, teamwork becomes toxic, and a company's mission blurry, there is one place businesses of all sizes, including Fortune 100 companies can turn: the power of nature and the transformative force of ancient Spartan philosophy set against the unrelenting mountains of Vermont. Here on “The Farm,” Spartan founder Joe De Sena proves time and again that by pitting execs and their teams against grueling physical and mental challenges, communication improves, teamwork is galvanized, and companies emerge more resilient than ever.

“Entrepreneurship is at the forefront of everything CNBC does and what better

way to start the new year than to help businesses navigate today’s changing landscape,” said Denise Contis, Executive Vice President and Head of Content, CNBC Primetime. “’No Retreat: Business Bootcamp’ reveals the unconventional and highly successful approach to team building used by top companies.  The series offers a fresh take on how businesses can make meaningful changes to improve their bottom line.”

In each episode, Joe De Sena, former Wall Street broker turned serial entrepreneur and creator of the world’s leading endurance sports and wellness brand Spartan, and his team including Clinical Psychologist & Performance Coach Dr. Lara Pence, Entrepreneur & Growth Marketer QuHarrison Terry, as well as a number of guest CEOs and mentors, provide advice and expertise to help companies take a look in the mirror and make the difficult decisions to change and achieve success for their business.

Each episode features a different business undergoing specifically tailored, often unorthodox, tasks and obstacles, on the elite training facility known as “The Farm.”  The out-of-the-box activities manufacture adversity, identify weak links, help teams understand and overcome fear and failure, and teach mental (and physical) survival — all while highlighting business priorities and purpose.

Photos available here: No Retreat: Business Bootcamp Media Village

“No Retreat: Business Bootcamp” is produced by 51 Minds Entertainment, a division of Banijay Americas, with Christian Sarabia, Nicole Elliott, Vincent Cariati and David Markus serving as executive producers.  Timothy Kuryak is the executive producer for CNBC.

For more information regarding “No Retreat: Business Bootcamp,” visit: cnbc.com/NoRetreat
Like us on Facebook: https://facebook.com/NoRetreatCNBC
Follow us on Instagram: https://www.instagram.com/noretreatcnbc/
Follow us on Twitter: https://twitter.com/NoRetreatCNBC

About CNBC:
CNBC is the recognized world leader in business news and provides real-time financial market coverage and business content consumed by more than 547 million people per month across all platforms. The network's 15 live hours a day of business programming in North America (weekdays from 5:00 a.m. - 8:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC at night features a mix of new reality programming, CNBC's highly successful series produced exclusively for CNBC and a number of distinctive in-house documentaries.

CNBC also offers content through its vast portfolio of digital products such as: CNBC.com, which provides real-time financial market news and information to CNBC’s investor audience; CNBC Make It, a digital destination focused on making you smarter about how you earn, save and spend your money; CNBC Select, a financial site providing content to help users make informed decisions around choosing the right financial products for their lives; CNBC PRO, a premium service that provides in-depth access to Wall Street; a suite of CNBC mobile apps for iOS and Android devices; Amazon Alexa, Google Assistant and Apple Siri voice interfaces; and streaming services including Apple TV, Roku, Amazon Fire TV, Android TV and Samsung Smart TVs. To learn more, visit https://www.cnbc.com/digital-products/.

Members of the media can receive more information about CNBC and its programming on the NBCUniversal Media Village Web site at http://www.nbcumv.com/programming/cnbc. For more information about NBCUniversal, please visit http://www.NBCUniversal.com.