ICARO™ and TIM Brasil Announce Exclusive Streaming Concert with world Pop Star Diarra Sylla

TIM Brasil customers to have free access to concert on January 26th on TIM News. This event is presented in partnership with ICARO™ Media Group

‘The Diarra Live Streaming Concert’ is the first of many new initiatives in our strategy to expand and target youth engagements.”

— Paul Feller, Chairman & CEO of ICARO Media Group

NEW YORK CITY, NEW YORK, US, January 25, 2022 /EINPresswire.com/ -- TIM Brasil and ICARO™ Media Group, a leading company in AI-driven media technology for global telecom and broadcast media companies, announce the exclusive and unprecedented broadcast of the live pocket show of Diarra Sylla, global pop music sensation and former member of the band Now United. The event marks the debut of an area dedicated to

Live Streaming, with entertainment content provided for TIM users without affecting their data allowances. The 30-minute pocket show will be available to over 35M subscribers, and will take place on January 26, starting at 5 PM EST, at https://timnews.com.br/timtv/diarra_sylla, on TIM News (https://timnews.com.br/).

TIM News was launched in May 2021 and features content in Entertainment, Sports, Politics and much more. The platform has already been accessed by more than 2.5 million TIM customers, with ICARO™ as a partner in its development and management. With this initiative TIM News kicks off a schedule of live entertainment content throughout the year, with fun for the whole family.

“We realize that our customers on TIM News are highly engaged and that entertainment is one of the top three topics of interest on the platform,” explains Leonardo Siqueira, Transformation Director at TIM Brasil. “Therefore we want to further increase the engagement of our users by offering unique and exclusive benefits within the space, and also to take advantage of opportunities to monetize the base and generate new revenues for the partnership.”

“ICARO keeps driving engagement to its partners, and Tim News Portal is a great example of that,” stated Bruno Pereira, Chief Revenue Officer of ICARO Media Group. “Our creative thinking, mixed with technical ability and ICARO Ads, allows us to bring to partners like TIM differentiation and monetization second-to-none in this market. The Diarra concert is a great example of out-of-the box thinking and innovation.”

“‘The Diarra Live Streaming Concert’ is the first of many new initiatives in our strategy to expand and target youth engagements,” stated Paul Feller, Chairman & CEO of ICARO Media Group. “We established a plan in partnership with TIM Brasil to increase engagement to its addressable user base, to increase monetization opportunities, and to bring new revenue innovations that will include crypto and other exciting surprises to soon be announced.  We are very pleased to partner with the innovative team at TIM.”

This initiative is supported by ZooOme, a video platform that connects channels and personalities from sports, music, entertainment, cinema and influencers with their fans and potential sponsors (https://zoome.tv/).