Sponsorship
elevates USA Climbing as the team brings home silver from the sport’s debut in
Tokyo
NEWARK,
N.J., August 11th, 2021
– Prudential Financial, Inc. (NYSE: PRU), known for its iconic Rock logo, is
proud to announce its sponsorship of USA Climbing, which won silver in the
sport’s debut at the Olympic Games in Tokyo. The partnership celebrates a new
generation of inspirational American athletes who represent the future of
climbing and embody Prudential’s shared attributes of strength, performance,
and reaching new heights.
Prudential saw the promise in the inspiring
athletes who are climbing higher, recognizing the importance of teamwork in sport and life, just as the company strives to drive growth for clients, employees, and investors. Prudential’s sponsorship is aimed at building talent, supporting training and travel for international competitions, and elevating the team’s presence and success globally.“Bringing together the sport of climbing and
Prudential’s iconic Rock represents the strength and resilience it takes to
shatter boundaries,” said Susan Somersille
Johnson, Prudential’s chief marketing officer. “It takes a huge amount of
discipline, dynamism and daring to dream big to compete for the first time on
the world’s biggest athletic stage.”
The partnership
will help shape the next generation of athletes and fans by getting more people
of all ages and abilities into climbing, as well as introduce the sport to
diverse communities. Prudential’s
sponsorship of the sport’s national governing body includes partnerships with
the first four athletes representing the United States at the games– Men’s
Combined silver medalist Nathaniel Coleman (Salt Lake City, Utah), Brooke
Raboutou (Boulder, Colorado), Kyra Condie (Salt Lake City, Utah), and Colin
Duffy (Broomfield, Colorado).
“Our partnership with Prudential is a milestone
for us as it takes USA Climbing and our athletes to new heights and diverse
audiences well beyond our sport,”
says Marc Norman, USA Climbing’s chief executive officer. “There is so much
synergy between climbing and what Prudential stands for: both emphasize
agility, speed, and teamwork for peak performance.”
Prudential brought back its iconic Rock symbol to the forefront of a new advertising
campaign called “Who’s Your Rock.” The spirit of rock climbing goes hand in
hand with the company’s focus on providing Rock Solid financial solutions,
planning and investments, supporting people to find their “rocks” as the
importance of strength and resilience endures—especially as financial security
remains an elusive goal for many.
The full campaign runs through December
and will feature marquee activations during bedrock cultural moments in the U.S.,
such as the reopening of Broadway and Macy’s Thanksgiving Day Parade.
About Prudential Financial, Inc.
Prudential Financial, Inc. (NYSE: PRU), a global financial services leader and
premier active global investment manager
with more than $1.5 trillion in assets under management as of June 30, 2021,
has operations in the United States, Asia, Europe, and Latin America.
Prudential’s diverse and talented employees help to make lives better by
creating financial opportunity for more people. Prudential’s iconic Rock symbol
has stood for strength, stability, expertise and innovation for more than a
century. For more information, please visit news.prudential.com.
About USA Climbing
USA Climbing is
recognized by the U.S. Olympic & Paralympic Committee as the National
Governing Body for the sport of competition climbing. The organization manages
the disciplines of Bouldering, Lead and Speed climbing as well as the
Collegiate and Paraclimbing series. As a member federation of the International
Federation of Sport Climbing (IFSC), USA Climbing hosts IFSC World Cup events
and sends athletes to participate in IFSC World Cups, Youth World Championships
and the World Climbing and Paraclimbing Championships. For more information visit usaclimbing.org and follow USA Climbing on Facebook, Instagram, LinkedIn, Twitter and YouTube.
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