More than a launch, this was a chance to honor Wamsutta’s 175-year legacy, reconnect with long-time fans and today’s digital consumer, and breathe new life into the brand for future growth.”
— Lucas Ballasy, Barrel CEO
NY, UNITED STATES, August 6, 2025 /EINPresswire.com/ -- Barrel, a leading Shopify Plus agency for CPG and consumer brands, has launched the first-ever DTC (direct-to-consumer) e-commerce experience for Wamsutta, a household name in American bedding and bath since 1846. Built on Shopify Plus, the site introduces Wamsutta to modern shoppers through a brand-forward experience designed for long-term digital success.
“We saw this as more than a launch, it was a
The site reflects a customer-first strategy focused on ease, education, and elegance. Visitors can browse by room, material, or product type, with a custom Fabric Guide that helps demystify materials and personalize the shopping experience. Archival photography and milestones on the “Our History” page highlight the brand’s quality and legacy, while intuitive collection pages, filters, and product swatches make it easy to compare and shop.
As part of the launch, Barrel also designed Wamsutta’s Klaviyo email automations to introduce the brand’s story, highlight featured collections, and encourage continued exploration, reinforcing the digital experience and nurturing lasting customer relationships.
The launch not only marks Wamsutta’s return to market, but its evolution into a DTC-ready brand equipped to meet modern customer expectations.
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